Discover Jovens, a responsibly designed bag brand with a casual yet trendy look.

The brand was imagined by the founder, Béatrice Bassaler, during a professional trip to India. It has kept friendships with its manufacturing partners. Chosen for the respect of the human being, they are certified Ethical Trading Initiative and Fair Trade. The materials are also environmentally friendly: organic cotton (GOTS labeled), burlap (natural and renewable material), organic inks, nickel-free metal accessories, etc.

Add to this responsible design an authentic style, both relaxed and trendy. Béatrice Bassaler and the young graphic designer Grégoire Chiche immerse us in their “rock-chic and vintage” universe.

We love the graphic aspect of these Jovens bags, with a little crush on the canvas bags ...

To know more: responsibly designed Jovens bags

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